This Memorial Day Weekend, we’re not just working out — we’re honoring the fallen.
Join Terra Arma, Alpha Warrior, Sober Society, Transcend, Until Death Collective, and the Robert Irvine Foundation for the 2025 Murph Challenge — a powerful tradition rooted in community, sacrifice, and resilience.
📍 Alpha Warrior Proving Grounds
📅 Memorial Day Weekend 2025
🎟 $35 General Admission | $25 for Veterans & First Responders
👀 Spectators welcome — please register as a spectator via the link below
Whether you're showing up to compete or grind through the workout at your own pace, this event is about more than sweat. It's about purpose. It’s about the people we’ve lost — and the community that continues to show up in their honor.
You’ll get:
Two heat options (competitive + community)
Free food + drinks provided by the Robert Irvine Foundation
Free MyZone heart rate monitors from Until Death Collective (while supplies last)
Prizes for top finishers
A community that brings the heat for something that matters
Every rep is for them.
Every step is part of something bigger.
🔗 Register now and be part of the movement.
Memorial Valor Foundation's mission is clear and unwavering—to remember, honor, and memorialize fallen Special Operators by providing support to their Gold Star families, and the SOF families whose loved one is no longer with us. They achieve this through annual flagship events like the Memorial 3-Gun Competition, along with newly introduced galas, golf tournaments, and skeet shoots. Each event uniquely commemorates heroes by sharing their stories, celebrating their legacies, and providing vital support to their families.
After stepping away from the Navy in 1985 to pursue civilian life, Don soon realized that the challenges, camaraderie, and sense of purpose within the SEAL Teams were irreplaceable. He returned to the Naval Special Warfare Community in 1988, sharpening his skills at the Defense Language Institute for Spanish before joining SEAL Team FOUR. His deployments took him across the globe, including missions in the Persian Gulf and Panama, where he served with Naval Special Warfare Unit EIGHT.