The inspiration behind Terra Arma is deeply rooted in our military careers. The relentless operational tempo left no room to worry about mundane things like clothing, yet the discomfort of wearing the same gear day after day, especially in challenging conditions, was undeniable. That's when the idea of Terra Arma was born – to create premium, functional apparel that could withstand the rigors of the field while ensuring optimal comfort.
Terra Arma represents our commitment to the first responder community, the environment, and our dedication to creating products that make a difference. Beyond our production of luxurious hard-use clothing, we run a three pillar giving program for military, veteran, and first responder focused nonprofits. With our focus on sustainability, we utilize reclaimed and recycled materials in our proprietary fabrics, seamlessly integrating advanced textile innovation into every aspect of our designs. The result? High-performance gear that not only keeps you mission-focused, but also makes an impact on our greater community and minimizes the impact on our planet.
Looking to the future, our vision for Terra Arma is unwavering. We promise to never compromise on product quality, ensuring that our customers receive the best possible experience. Additionally, we strive to foster a positive and inclusive work environment for our dedicated team of employees, all of whom are in some way connected to the military. With Terra Arma, we empower you to stay focused on your missions, providing luxurious, hard-use clothing wherever your operations may take you.
At Terra Arma, we take pride in serving those who serve, and we're committed to pushing the boundaries of performance apparel, making a positive impact on both your missions and the environment. Together, let's conquer new frontiers with Terra Arma by your side.
Respect. Integrity. Ingenuity. Inclusiveness. These core values are so fundamental, they’re our very identity. As challenges and obstacles arise, we fall back onto these principles to guide our decision making. Terra Arma is a lifestyle. A whole human concept. Living these core values will make you look and feel great as we strive to lead a balanced life.
1. Integrity - We do what we say; we own our mistakes; we are respectful of our teammates, our customers, and our competitors. No exceptions.
2. Ingenuity -No matter how well we did something yesterday, there are always ways to do it better today. As a team, we embrace the spirit of relentless improvement and the concept of fail fast, fail forward. We will never fall victim to the trap of “that’s the way we’ve always done it.”
3. Respect -We pledge to treat others with dignity and respect while expecting others to do the same. This allows us to appreciate the best in other people while trusting they have fulfilled their duty and done their jobs, putting forth their best effort.
4. Inclusiveness -Terra Arma serves those who serve us, without exception. There is no room for bias or discrimination in anything we do.
We live life dialed to eleven.
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