We’re the hardworking veterans bringing you the hardworking apparel you love. We’d like to introduce ourselves.
Two hardworking vets, one shared objective - meet Christian and David, co-owners and guiding force behind Terra Arma, and the core team supporting its mission.
Our Core Team
Hey!
It’s Christian, Founder and Chief Product Officer of Terra Arma. Whenever I think back to my military career, I’m reminded of why I started Terra Arma in the first place.
Back then, I was dealing with a brutal operational tempo. There was barely a second to grab chow before the next op, much less worry about my clothes. Wearing the same gear day after day, especially in full kit, became unbearable.
We promise to never compromise on quality of product, to provide the best customer experience possible, and to ensure a positive and inclusive work environment for our employees. No exceptions.
After multiple deployments, I was fed up with the stench and constant abrasiveness of my base layers. With no other regulation-compliant solution available, it became clear I’d have to create one myself.
Using reclaimed and recycled materials in our proprietary fabrics, and advanced molecular technology, I’m proud to say we’ve solved this problem. Terra Arma lets you focus on the task at hand without distraction.
Because we make luxurious, hard-use clothing—for wherever your ops take you.
- Christian
Terra Arma is committed to giving back to the veteran and first responder community. We pledge a portion of all profits to a deserving charity that aligns with our vision.
Respect. Integrity. Ingenuity. Inclusiveness. These core values are so fundamental, they’re our very identity. As challenges and obstacles arise, we fall back onto these principles to guide our decision making. Terra Arma is a lifestyle. A whole human concept. Living these core values will make you look and feel great as we strive to lead a balanced life.
1. Integrity - We do what we say; we own our mistakes; we are respectful of our teammates, our customers, and our competitors. No exceptions.
2. Ingenuity -No matter how well we did something yesterday, there are always ways to do it better today. As a team, we embrace the spirit of relentless improvement and the concept of fail fast, fail forward. We will never fall victim to the trap of “that’s the way we’ve always done it.”
3. Respect -We pledge to treat others with dignity and respect while expecting others to do the same. This allows us to appreciate the best in other people while trusting they have fulfilled their duty and done their jobs, putting forth their best effort.
4. Inclusiveness -Terra Arma serves those who serve us, without exception. There is no room for bias or discrimination in anything we do.