We’re the hardworking veterans bringing you the hardworking apparel you love. We’d like to introduce ourselves.
Two hardworking vets, one shared objective - meet Christian and David, co-owners and guiding force behind Terra Arma, and the core team supporting its mission.
Our Core Team
The inspiration behind Terra Arma is deeply rooted in our military careers. The relentless operational tempo left no room to worry about mundane things like clothing, yet the discomfort of wearing the same gear day after day, especially in challenging conditions, was undeniable. That's when the idea of Terra Arma was born – to create premium, functional apparel that could withstand the rigors of the field while ensuring optimal comfort.
Terra Arma represents our commitment to the first responder community, the environment, and our dedication to creating products that make a difference. Beyond our production of luxurious hard-use clothing, we run a three pillar giving program for military, veteran, and first responder focused nonprofits. With our focus on sustainability, we utilize reclaimed and recycled materials in our proprietary fabrics, seamlessly integrating advanced textile innovation into every aspect of our designs. The result? High-performance gear that not only keeps you mission-focused, but also makes an impact on our greater community and minimizes the impact on our planet.
Looking to the future, our vision for Terra Arma is unwavering. We promise to never compromise on product quality, ensuring that our customers receive the best possible experience. Additionally, we strive to foster a positive and inclusive work environment for our dedicated team of employees, all of whom are in some way connected to the military. With Terra Arma, we empower you to stay focused on your missions, providing luxurious, hard-use clothing wherever your operations may take you.
At Terra Arma, we take pride in serving those who serve, and we're committed to pushing the boundaries of performance apparel, making a positive impact on both your missions and the environment. Together, let's conquer new frontiers with Terra Arma by your side.
From the Founders,
Christian Meyers & David Reid
Terra Arma is committed to giving back to the veteran and first responder community. We pledge a portion of all profits to a deserving charity that aligns with our vision.
Respect. Integrity. Ingenuity. Inclusiveness. These core values are so fundamental, they’re our very identity. As challenges and obstacles arise, we fall back onto these principles to guide our decision making. Terra Arma is a lifestyle. A whole human concept. Living these core values will make you look and feel great as we strive to lead a balanced life.
1. Integrity - We operate with honesty, transparency, and accountability in every aspect of our business. Upholding the highest ethical standards is the foundation of our reputation and success.
2. Ingenuity -We foster creativity, innovation, and problem-solving in all that we do. Our ability to think outside the box and adapt to challenges drives our product development and business growth.
3. Resilience -We are driven by the belief that challenges are opportunities for growth. Our ability to adapt, overcome, and persist in the face of adversity is central to our mission and success.
4. Cohesion -We work together as a unified team, valuing collaboration and communication. We believe that our collective strength is greater than the sum of our individual efforts, allowing us to tackle challenges and achieve our goals together.