Combat veterans turned business owners. We are Terra Arma.

We’re the hardworking veterans bringing you the hardworking apparel you love. We’d like to introduce ourselves.

Two hardworking vets, one shared objective - meet Christian and David, co-owners and guiding force behind Terra Arma, and the core team supporting its mission.

Our Core Team

Core Values

1. Integrity - We do what we say; we own our mistakes; we are respectful of our teammates, our customers, and our competitors. No exceptions.

2. Ingenuity -No matter how well we did something yesterday, there are always ways to do it better today. As a team, we embrace the spirit of relentless improvement and the concept of fail fast, fail forward. We will never fall victim to the trap of “that’s the way we’ve always done it.”

3. Respect -We pledge to treat others with dignity and respect while expecting others to do the same. This allows us to appreciate the best in other people while trusting they have fulfilled their duty and done their jobs, putting forth their best effort.

4. Inclusiveness -Terra Arma serves those who serve us, without exception. There is no room for bias or discrimination in anything we do.