Ascend together initiative

At Terra Arma, we believe in more than just creating innovative gear—we believe in giving back to the communities that inspire us. That's why in 2025, we’re evolving our Ascend Together Initiative to focus more deeply on supporting veterans and their families.

Partnering with the Robert Irvine Foundation

Starting in 2025, Terra Arma will proudly align more closely with the Robert Irvine Foundation (RIF), an organization committed to improving the lives of our nation's veterans, service members, first responders, and their families. Through RIF's work in health, wellness, and resiliency programs, we see an incredible opportunity to give back in a meaningful way. A portion of every Terra Arma sale will directly support RIF’s impactful initiatives throughout the year.

Supporting Nonprofits Aligned with Our Mission

In addition to our partnership with the Robert Irvine Foundation, Terra Arma will continue to collaborate with other nonprofits that resonate with our mission. We’ll partner with organizations that support veterans and the military community, offering at-cost apparel, photography/videography services, and other collaborative opportunities.

How You Can Help

With every purchase you make from Terra Arma, you’re not just investing in superior, American-made gear—you’re directly contributing to organizations that support our nation's heroes. Together, we can continue to honor, empower, and uplift those who have given so much.

Stay tuned throughout the year for updates on our work with the Robert Irvine Foundation and other nonprofits.

Together, we will Ascend Together.